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Branch Examined Universal Links Across Hundreds of Apps and the Data Speaks for Itself

Originally published by Austin Hay on Branch Blog on April 14, 2016 Implementing Universal Links results in a 40% increased conversion to open rate. Continue reading to learn more about the study. Since Apple’s launch of Universal Links in September 2015, the entire mobile growth community has wondered: “Do Universal Links really make a difference?” The speculated theory behind […]

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What’s Cool for the Week of July 25

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